About West Drive

West Drive is a consumer products company dedicated to providing high-quality, trusted products that help people care for the things they value. Our portfolio includes established household and automotive care brands, such as Goddard's Fine Cleaners & Polishes and Formula 1 Auto Care, with products distributed and sold throughout the United States and internationally.

As a growing company with a small, collaborative team, we take pride in our commitment to quality, customer satisfaction, and long-lasting business relationships. At West Drive, every team member plays an important role in supporting our customers, strengthening our brands, and contributing to the company's continued success.

We are seeking a creative, organized, and motivated Marketing Specialist to join our Marketing Team at our corporate office in Mequon, Wisconsin.

About the Role

The Marketing Specialist plays an important role in building brand awareness, engaging customers, and supporting the marketing initiatives that connect West Drive's products with consumers who value quality and performance.

Working closely with the Marketing Manager, this position offers an exciting opportunity to gain hands-on experience across multiple marketing disciplines, including social media management, content creation, brand copywriting, marketing analytics, and campaign execution.

The Marketing Specialist will help communicate the unique value of West Drive's brands across a variety of customer touchpoints, including Amazon, Walmart.com, direct-to-consumer websites, traditional retail environments, and social media platforms such as Facebook, Instagram, YouTube, and TikTok.

A primary focus of this role will be developing and managing a consistent organic social media presence across multiple brands. This includes identifying content opportunities, brainstorming creative concepts, coordinating with external content creators, and establishing repeatable processes for creating and publishing engaging content.

The position will also support marketing performance reporting, e-commerce content optimization, and the development of promotional materials that help strengthen brand recognition and influence consumer purchasing decisions.

This position reports directly to the Marketing Manager, who will provide hands-on training, guidance, and support as the employee becomes familiar with West Drive's brands, products, and marketing operations. As their knowledge and experience grow, the Marketing Specialist will be encouraged to take increasing ownership of projects and ongoing marketing activities.

The ideal candidate is both creative and data-driven, enjoys learning new skills, and is comfortable balancing a variety of responsibilities. We are looking for someone who takes initiative, brings fresh ideas to the table, and is excited to grow as a marketing professional within a collaborative, hands-on environment.

Key Responsibilities

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Social Media Management & Content Creation

• Support the development and execution of organic social media strategies across West Drive's portfolio of consumer brands.
• Research social media trends, consumer interests, and emerging content opportunities relevant to each brand's target audience.
• Brainstorm and develop engaging content concepts that showcase product benefits, communicate brand value, and encourage consumer engagement.
• Create and maintain organized content calendars to support consistent publishing across Facebook, Instagram, TikTok, YouTube, and other relevant platforms.
• Develop original social media content, including written captions, promotional graphics, and other visual assets using tools such as Canva.
• Coordinate with external content creators, influencers, affiliates, and brand partners to develop engaging user-generated content (UGC), product demonstrations, and short-form videos.
• Schedule, publish, and distribute approved content across multiple brand accounts in collaboration with the Marketing Manager.
• Review social media performance and audience engagement to help identify opportunities for improving future content.

Brand Copywriting & Marketing Communications

• Write clear, engaging, and persuasive marketing copy that communicates product benefits while maintaining a professional and consistent brand voice.
• Adapt messaging and tone to reflect the unique positioning and target audiences of West Drive's individual brands.
• Develop written content for social media, email marketing campaigns, product descriptions, website pages, blog articles, and other marketing materials.
• Assist with creating and refining advertising copy for use across digital marketing platforms.
• Review and update product listing content on Amazon, Walmart.com, and other e-commerce channels to improve accuracy, readability, and alignment with search engine optimization (SEO) and generative engine optimization (GEO) best practices.
• Support the development of retail marketing materials, product sell sheets, presentations, and promotional collateral used by West Drive's Sales Team.
• Proofread and edit marketing materials to ensure accuracy, clarity, consistency, and alignment with established brand guidelines.

Marketing Analytics & Performance Reporting

• Gather, organize, and maintain marketing performance data from digital advertising platforms, social media accounts, and other marketing channels.
• Prepare and update established marketing reports, spreadsheets, and performance summaries for review by the Marketing Manager.
• Assist with collecting and organizing reporting data from platforms such as Amazon Ads, Google Ads, Meta Ads, and Google Analytics.
• Monitor marketing performance over time to help identify trends, opportunities, and areas for improvement.
• Support the Marketing Manager in evaluating campaign performance and making informed decisions about future marketing activities.
• Maintain accurate, organized records of marketing initiatives, campaign activities, and performance results.

Marketing Operations & Campaign Support

• Assist with the planning, coordination, and execution of marketing campaigns across digital and traditional retail channels.
• Support ongoing improvements to product listings, website content, and other customer-facing marketing assets.
• Assist with the development, scheduling, and distribution of email marketing campaigns and promotional communications.
• Help prepare and update marketing presentations, sales materials, and other promotional resources.
• Organize and maintain digital marketing assets, content libraries, campaign calendars, and related documentation.
• Coordinate with external marketing partners, content creators, and service providers to help ensure projects are completed accurately and on schedule.
• Collaborate with the Sales, Operations, and Supply Chain Management teams as needed to support product launches, promotional initiatives, and other marketing projects.
• Contribute creative ideas, identify opportunities for process improvements, and assist with additional marketing responsibilities as business needs evolve.

Qualifications & Requirements

We are looking for a motivated, adaptable individual who demonstrates strong communication skills, creativity, organizational abilities, and an interest in developing a well-rounded marketing skill set.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or a related field.
• Strong written and verbal communication skills, with the ability to develop engaging, professional marketing content.
• Excellent copywriting, proofreading, and editing abilities, including the ability to adapt messaging for different brands, audiences, and marketing channels.
• Familiarity with major social media platforms, including Facebook, Instagram, TikTok, and YouTube.
• Experience using Canva or similar content creation tools to develop graphics, social media content, and other basic marketing materials.
• Proficiency in Microsoft Office applications, particularly Excel, Word, and PowerPoint.
• Basic understanding of marketing principles, digital marketing channels, and common performance metrics.
• Strong organizational and time-management skills, with the ability to manage multiple projects and priorities.
• Creativity, attention to detail, and a willingness to explore new ideas and marketing approaches.
• Ability to work both independently and collaboratively while taking ownership of assigned responsibilities.
• Positive attitude, strong work ethic, and an eagerness to learn new skills and technologies.

Preferred Qualifications:

• 1–3+ years of professional experience in marketing, advertising, communications, social media management, or a related field.
• Relevant internship experience, extracurricular involvement, or demonstrated experience managing marketing projects or creating digital content. Recent college graduates are encouraged to apply.
• Previous experience developing and maintaining social media content calendars or managing branded social media accounts.
• Experience with social media management and advertising platforms, including Meta Business Suite, Meta Ads, Google Ads, or Amazon Ads.
• Familiarity with digital analytics and reporting tools such as Google Analytics 4 (GA4).
• Exposure to e-commerce platforms, including Amazon Seller Central, Walmart Seller Center, or Shopify.
• Experience with email marketing platforms and campaign management tools.
• General understanding of SEO, digital content optimization, and e-commerce marketing best practices.
• Previous experience coordinating with content creators, influencers, or external marketing partners.

Work Environment & Schedule

This is a full-time, on-site position based at West Drive's corporate office in Mequon, Wisconsin.

The standard work schedule is Monday through Friday, 8:00 AM to 5:00 PM, totaling 40 working hours per week.

The Marketing Specialist will work in a professional office environment alongside colleagues from multiple business functions, with daily collaboration with the Marketing Manager while assisting with a wide range of marketing initiatives.

As part of a small, close-knit team, this position provides the opportunity to gain practical experience across multiple marketing disciplines rather than being limited to one specialized function.

We recognize that developing a deep understanding of West Drive's diverse portfolio of brands and products takes time. The Marketing Manager will provide ongoing guidance and training throughout the employee's initial learning period, helping them build the skills, knowledge, and confidence needed to succeed.

As the employee becomes more familiar with our brands and business operations, they will have opportunities to take greater ownership of projects, introduce new ideas, and contribute to the continued improvement of West Drive's marketing activities.

This position is particularly well-suited for an early-career marketing professional who values variety, enjoys creative problem-solving, and is excited about developing both their creative and analytical capabilities.

Compensation & Benefits

West Drive offers a competitive benefits package to support the health, well-being, and financial security of our employees.

Benefits include:

• Health, Dental, and Vision Insurance
• Paid Time Off (PTO)
• 401(k) Retirement Plan
• Health Savings Account (HSA)

How to Apply

Interested in joining the West Drive team?

We welcome applications from creative, motivated individuals who are passionate about marketing, eager to develop their professional skills, and excited about contributing to a collaborative work environment.

To apply, please complete the Careers Contact Form on our corporate website at westdrive.com, making sure to attach your current résumé when submitting your application.

Alternatively, candidates may apply directly through any of our active job postings on external employment platforms, including LinkedIn, Indeed, and ZipRecruiter.

We look forward to learning more about you!